First Point of Discussion
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Jasmine Yu
Lin Li 2013 GA
WANG Yingying
2013GA Yao Ya fang
vivianwang
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Vivian Yu
Liu Xin
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2013960417_Leo Li
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Sa
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Kenny.han 201325708154
youthia
Alexis YANG(2013960273)
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xiaoxia
Yvonne Biyun Yang
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Vera Zhu
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2013960558
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Cynthialjz
2013960340
2013GA WU WEI
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Re: First Point of Discussion
Thumbs up Vera Zhu's comments. What is the concept of China creative industries is the first priority question which need to be clarified before offer detailed suggestion.
WangCheng 2013960546
WangCheng 2013960546
Wang Cheng_GA_2013960546- Posts : 3
Join date : 2013-09-04
Age : 40
Re: First Point of Discussion
Are we ready to create? Better social benefit and insurance will secure the environment for creative industry.
Creative industry is not like manufactory or agriculture. It is from the sparkle of our thoughts. In a developing world like China, majority of us are concerning to live a better life and we are not feeling secure for the social benefit. Thus our mental model is to survive and gain as much fortune as possible to secure ourselves and our family.
Have you seen the creative industries bloom in any developing countries?
2013968847 Vera Zhu
Creative industry is not like manufactory or agriculture. It is from the sparkle of our thoughts. In a developing world like China, majority of us are concerning to live a better life and we are not feeling secure for the social benefit. Thus our mental model is to survive and gain as much fortune as possible to secure ourselves and our family.
Have you seen the creative industries bloom in any developing countries?
2013968847 Vera Zhu
Vera Zhu- Posts : 3
Join date : 2013-09-04
Re: First Point of Discussion
I think the challenges to transform China industry to creative ones are whether we can manage well two conflicts:
1.GDP target vs develop creative industries. We know that today China is still more labor intensive industry, which is the key contributor to our GDP. To focus on building creative industries might hurt our GDP growth in short term. To maintain current economic environment and meanwhile develop new industries needs to be well balanced.
2.Employment and unemployment. We need more and more high educated talents for creative industries, for, their product research and design, their market strategy and planning, their brand differentiation…. There is where current China education system needs to work on. And we also need to find a solution for those low educated people, after the transformation they might be unemployment.
XiaoLi 2013968706
1.GDP target vs develop creative industries. We know that today China is still more labor intensive industry, which is the key contributor to our GDP. To focus on building creative industries might hurt our GDP growth in short term. To maintain current economic environment and meanwhile develop new industries needs to be well balanced.
2.Employment and unemployment. We need more and more high educated talents for creative industries, for, their product research and design, their market strategy and planning, their brand differentiation…. There is where current China education system needs to work on. And we also need to find a solution for those low educated people, after the transformation they might be unemployment.
XiaoLi 2013968706
Last edited by Sarah Xiao on Thu Sep 05, 2013 9:42 am; edited 1 time in total
Sarah Xiao- Posts : 1
Join date : 2013-09-04
Re: First Point of Discussion
Below are my points
1) education system-current one only select students and the society judge them by scores, examinations, which will block the real talented students to access the learning resource to get more further development, the unfair education opportunity and the lagging education system will be the most challenging elements to China’s creative industry since they cannot turn around over night, good is that the reform of the system now is ongoing .
2) government’s policy towards creative industry- currently China’s economy generally are basing on the manufacturing that is generally the middle bottom of the whole chain, how to encourage mass to invest and learn on creative industry will become the most urgent thing for the future plan, the infra investment, the system encouragement, the fund supports, the affiliate needed resource etc., the reform will take time, and the process of it may with difficulties and mistakes, but without it , creativity will never become the vitamin to China’s long lead development
3) mass people’s sense of creative and innovation- the industry with creativity and innovation not only depends on one specific person or a sole invent thing, but the normal mass need with a sense to find , to support, to encourage the persons to create, to invent, to do sth that is different from others, the creative business way should with lots of pressure and hardness, bec, sometimes almost all other mass are doing as per the main stream, how to continue, how to make it ? it is the whole country, the whole citizens that need to with a creative sense , only this proceed then the whole industry will run. This sense will not been built in one day, but now is soaring up, the net business, the we chat app…people are now trying to do sth different
4) needed laws and regulation – this is very important to protect and encourage the creative industries fruits , in the short time, China is very lack of this kind of laws to protect and encourage creative and innovation industry, and now decision makers should already aware this to protect their property and support the grow up
5) mature and more open capital investments- in early days the creative industry may just an idea but if there is a finding VC or AI will make it happen from idea to industry, so does the private capital running system, that is very green now in China, so this will be a gating or bottle neck if company is short of cash flow and relevant policy cannot support them further.
Spenser Wang (WANG,Quan)
Id# 2013960560
1) education system-current one only select students and the society judge them by scores, examinations, which will block the real talented students to access the learning resource to get more further development, the unfair education opportunity and the lagging education system will be the most challenging elements to China’s creative industry since they cannot turn around over night, good is that the reform of the system now is ongoing .
2) government’s policy towards creative industry- currently China’s economy generally are basing on the manufacturing that is generally the middle bottom of the whole chain, how to encourage mass to invest and learn on creative industry will become the most urgent thing for the future plan, the infra investment, the system encouragement, the fund supports, the affiliate needed resource etc., the reform will take time, and the process of it may with difficulties and mistakes, but without it , creativity will never become the vitamin to China’s long lead development
3) mass people’s sense of creative and innovation- the industry with creativity and innovation not only depends on one specific person or a sole invent thing, but the normal mass need with a sense to find , to support, to encourage the persons to create, to invent, to do sth that is different from others, the creative business way should with lots of pressure and hardness, bec, sometimes almost all other mass are doing as per the main stream, how to continue, how to make it ? it is the whole country, the whole citizens that need to with a creative sense , only this proceed then the whole industry will run. This sense will not been built in one day, but now is soaring up, the net business, the we chat app…people are now trying to do sth different
4) needed laws and regulation – this is very important to protect and encourage the creative industries fruits , in the short time, China is very lack of this kind of laws to protect and encourage creative and innovation industry, and now decision makers should already aware this to protect their property and support the grow up
5) mature and more open capital investments- in early days the creative industry may just an idea but if there is a finding VC or AI will make it happen from idea to industry, so does the private capital running system, that is very green now in China, so this will be a gating or bottle neck if company is short of cash flow and relevant policy cannot support them further.
Spenser Wang (WANG,Quan)
Id# 2013960560
Wang Quan(2013960560)- Posts : 12
Join date : 2013-09-04
Age : 37
Location : shanghai
Re: First Point of Discussion
One of the most important problems is that China does not have a great system to attract lots of brilliant people around the world, China even could not stop its talents to go abroad for better environment in business, living or education etc. What the Chinese government should do is to build a better system offering higher salary, better opportunities for business and career development, and also high level living standards.
2013 GA Wang Lei 2013970278
2013 GA Wang Lei 2013970278
wanglei- Posts : 2
Join date : 2013-09-04
Re: First Point of Discussion
It is quite interesting reading everybody's idea.
I would like to say, I partly agree with Vara Zhu. She said, 'In a developing world like China, majority of us are concerning to live a better life and we are not feeling secure for the social benefit.' remind me of the Maslow's Hierarchy of Needs. Then we can discuss the topic according to.
Nowadays in China, the safety needs and social needs are still our main problem. Being creative, especially the creative industry, belongs to one's growth needs (self-actualization). People can hardly satisfy their higher needs while lower one is still unsatisfied.
Besides, I do not think our education system KILLS our creativty talent. But it indeed should pay more attention to developping creative thinking.
GA Lin Jinzhe 2013968562
I would like to say, I partly agree with Vara Zhu. She said, 'In a developing world like China, majority of us are concerning to live a better life and we are not feeling secure for the social benefit.' remind me of the Maslow's Hierarchy of Needs. Then we can discuss the topic according to.
Nowadays in China, the safety needs and social needs are still our main problem. Being creative, especially the creative industry, belongs to one's growth needs (self-actualization). People can hardly satisfy their higher needs while lower one is still unsatisfied.
Besides, I do not think our education system KILLS our creativty talent. But it indeed should pay more attention to developping creative thinking.
GA Lin Jinzhe 2013968562
Cynthialjz- Posts : 3
Join date : 2013-09-04
Look the world from a "kid's" eyes
Firstly, I am so delighted and excited to attend the "creativity" course and to discuss the "creative" topics with my peers.
From my own experience, I have received rare encouragement and inspiration on my creative ideas or appraches, no matter when I was a kindergarten kid or when I was a college student. I was taught to observe the so-called rules much more often than to generate the creative ideas. I think it is a common situation in China.
After I become a mother, I always try my best to protect the naturally creative potentials of my kid. I always ask myself to look the world as a kid and think like a kid. This method really works. It takes me out of the adults' logistics, and has brought me many suprises.
I believe this is a kind of creativity power. A good way to reach creativity is to jump out of each one's little circle then think and take actions!
Yvonne Biyun Yang 楊碧雲
GA 2013960261
From my own experience, I have received rare encouragement and inspiration on my creative ideas or appraches, no matter when I was a kindergarten kid or when I was a college student. I was taught to observe the so-called rules much more often than to generate the creative ideas. I think it is a common situation in China.
After I become a mother, I always try my best to protect the naturally creative potentials of my kid. I always ask myself to look the world as a kid and think like a kid. This method really works. It takes me out of the adults' logistics, and has brought me many suprises.
I believe this is a kind of creativity power. A good way to reach creativity is to jump out of each one's little circle then think and take actions!
Yvonne Biyun Yang 楊碧雲
GA 2013960261
Yvonne Biyun Yang- Posts : 10
Join date : 2013-09-04
Re: First Point of Discussion
I don't think China lacks of talents with creativity,but the environment encourages creativity.Creativity needs motivation & support and it is the big challenge we may face in future economic development.
By Xiaoxia Shen 2013960508
By Xiaoxia Shen 2013960508
xiaoxia- Posts : 8
Join date : 2013-09-04
Re: First Point of Discussion
Creative industry faces uncertainty before it can make it clear and bring profit to the enterprise.And it may need time and resourses for its research and development while other industries making profits.So it really needs support and the full confidence from the market and the industry itself.
By Xiaoxia Shen 2013960508
By Xiaoxia Shen 2013960508
xiaoxia- Posts : 8
Join date : 2013-09-04
Re: First Point of Discussion
It is true that creativity is one of the core power to enhance the economic development of a society, though it is not the complete factor. How to generate the greatest creativity becomes a hot topic.
I think at the current stage in China, the biggest barriers are the culturual and historical factors, and the educational system. (I don't want to discuss much on the political aspect.)
For thousands years, we Chinese people believe in Confucius, who taught our people to respect the authority and observe their rules and regulations. Our generation have received strong influence from the 5-thousand-year's history. It is not easy to change the historical idea.
Like Sam Wang said, we Chinese created the Big-Four Inventions, which are the prides for Chinese people. But why we cannot produce more influential inventions? It also relates to the culture. Chinese people lack in collaboration sense and spirit. Each person has own limitation, but if more talents work together in a efficient way to produce a new and valuable thing, perhaps the result will be quite different.
Furthermore, China's educational system has obvious limitation effect on our creativity potentials. This problem has been noticed and discussed by more and more people. And now the governmental educational organizations are developing new teaching model. But there is a long long way to go.
Yvonne Biyun Yang (杨碧云)
GA 2013960261
I think at the current stage in China, the biggest barriers are the culturual and historical factors, and the educational system. (I don't want to discuss much on the political aspect.)
For thousands years, we Chinese people believe in Confucius, who taught our people to respect the authority and observe their rules and regulations. Our generation have received strong influence from the 5-thousand-year's history. It is not easy to change the historical idea.
Like Sam Wang said, we Chinese created the Big-Four Inventions, which are the prides for Chinese people. But why we cannot produce more influential inventions? It also relates to the culture. Chinese people lack in collaboration sense and spirit. Each person has own limitation, but if more talents work together in a efficient way to produce a new and valuable thing, perhaps the result will be quite different.
Furthermore, China's educational system has obvious limitation effect on our creativity potentials. This problem has been noticed and discussed by more and more people. And now the governmental educational organizations are developing new teaching model. But there is a long long way to go.
Yvonne Biyun Yang (杨碧云)
GA 2013960261
Last edited by Yvonne Biyun Yang on Wed Sep 04, 2013 4:13 pm; edited 1 time in total (Reason for editing : to add my name)
Yvonne Biyun Yang- Posts : 10
Join date : 2013-09-04
Re: First Point of Discussion
I am just wondering should I move my "Look the wold from a kid's eyes" to another topic?
Yvonne Biyun Yang- Posts : 10
Join date : 2013-09-04
Re: First Point of Discussion
When talking about creativity, Apple, rather, Steve Jobs is the shining beacon of creativity and business innovation, designing a series of fantastic products and creating a new business model. And why China can’t have such kind of giant now?
The followings is my answers
1. the environment for creativity. China government should set up laws and regulations protecting the benefits of innovation enterprises and encouraging creativity.
2. the mental models. Steve Jobs opens a new business model. Apple opens Apple app store, a platform for content suppliers to deliver interesting applications and for apple users to download these applications. So, we should try to use design thinking in the business world.
3. the Values. Nowadays most of Chinese people think money is first in their heart, they lack collaboration sense and spirits, just as Yvonne said, and this will eventually lead to failure when innovation
Bao Vincent (鲍炜)
GA 2013960302
The followings is my answers
1. the environment for creativity. China government should set up laws and regulations protecting the benefits of innovation enterprises and encouraging creativity.
2. the mental models. Steve Jobs opens a new business model. Apple opens Apple app store, a platform for content suppliers to deliver interesting applications and for apple users to download these applications. So, we should try to use design thinking in the business world.
3. the Values. Nowadays most of Chinese people think money is first in their heart, they lack collaboration sense and spirits, just as Yvonne said, and this will eventually lead to failure when innovation
Bao Vincent (鲍炜)
GA 2013960302
Last edited by bao_vincent (2013960302) on Wed Sep 04, 2013 5:13 pm; edited 2 times in total
bao_vincent (2013960302)- Posts : 2
Join date : 2013-09-04
Age : 39
Location : shanghai
Re: First Point of Discussion
Rather than the point you mentioned, I think the key issue is what's the best strategy for a market follower. For example, one market follower should judge whether the benefits gonna gain from rolling out new technologies will outweigh the costs for researching them and whether new technologies can attract customers from the technologies already matured, accepted by the market, and unveiled by the company which has monopolized the market. All small companies will do that trade off.2013960340 wrote:The biggest barrier for most of comanpies is when a company can get huge profit through monopoly, no company wants to have the creativity idea. unfortunately the monopoly company ocuppys main market in China.
Fei linlin 2013960340
2013GA Wu Wei 2013960247
Last edited by 2013GA WU WEI on Wed Sep 04, 2013 5:26 pm; edited 1 time in total
2013GA WU WEI- Posts : 7
Join date : 2013-09-04
Re: First Point of Discussion
Here is my point:
Creative industries development definitely needs creative talents or persons who look at the world and think over in a creative way. Creations will not come alone.
Current educational system, to some extent, are not so encouraging the creativity of the students, compared to some of other developed countries' educational system. Thus we need build-up the educational system which inspires the creativity of the people.
Alexis YANG Xiaodong
GA 2013960273
Creative industries development definitely needs creative talents or persons who look at the world and think over in a creative way. Creations will not come alone.
Current educational system, to some extent, are not so encouraging the creativity of the students, compared to some of other developed countries' educational system. Thus we need build-up the educational system which inspires the creativity of the people.
Alexis YANG Xiaodong
GA 2013960273
Alexis YANG(2013960273)- Posts : 5
Join date : 2013-09-04
Re: First Point of Discussion
How to identify the “creative industries”? I’m regret that most of the creative industries in China are the copycat due to the historical factors (the culture, the political, the education system, etc.). On the surface, they encourage the innovation, but actually what you want to do must obey their rules, and you cannot jump out of the “box”. They just want you to localize the successful cases from abroad.
To overcome the barriers, we must have the right mental models. Don’t afraid of the risk from innovation, and then you can see the fresh opportunities that others missed.
Zhao Youjia 2013970395
To overcome the barriers, we must have the right mental models. Don’t afraid of the risk from innovation, and then you can see the fresh opportunities that others missed.
Zhao Youjia 2013970395
youthia- Posts : 4
Join date : 2013-09-04
Re: First Point of Discussion
We have mentioned for lots about barries for different angles already (culture learning history etc.) but I do think that China history are all full of creative thinking and activities such as The four great inventions tousand years ago.
Nowadays, in each industry, I think we already awared we need to be more creative especially in some fully competitive market and industry(such as mobile internet etc. and such kind of industry become more and more with the internet grows and world becoming more flat than before) lots of big companies have phrased out for lack of new interesting product in past several months.
The barrie for company to being more creative I think is
1 Companies lack of such creative mangement skills
2 High school and colleage education discouraging people's creative/diversity of thinking and issue solving skills
3 Too much limitation in each industry and companies and withholding resource
Nowadays, in each industry, I think we already awared we need to be more creative especially in some fully competitive market and industry(such as mobile internet etc. and such kind of industry become more and more with the internet grows and world becoming more flat than before) lots of big companies have phrased out for lack of new interesting product in past several months.
The barrie for company to being more creative I think is
1 Companies lack of such creative mangement skills
2 High school and colleage education discouraging people's creative/diversity of thinking and issue solving skills
3 Too much limitation in each industry and companies and withholding resource
Kenny.han 201325708154- Posts : 1
Join date : 2013-09-04
Re: First Point of Discussion
Creative industry is the future and only path of the economic development of China.
I’m now in Nanjing for a business trip and just back from Fuzi Miao (Tempo of Confusion), the most famous tourism street of Nanjing. But all of my colleagues are disappointed. None of the shops is attractive as each of the tourism shop is selling the same products. The souvenirs you can get from Nanjing’s souvenir shops, the brand shop you can see on the street, everything is the same no matter whether you are hanging in the major tourism streets of Hangzhou, Suzhou or of other cities.
I’m really worried about the profitability of these shops.
It is quite nature that we compare the Chinese shops with the shops in western countries, each of which is selling unique and interesting goods. We would be happy to visit these kinds of streets and buy some interesting things because they are “creative”, even they are more expensive. But it seems impossible in China, cuz everyone is simply “COPY” and willing to earn the simple and small money. If you create something, the very tomorrow, you’ll find everyone is coping that. This is a “dead-circle” and the future economy would be hopeless if this situation remains.
The barriers are:
First, we do not have laws to protect and encourage creative. And, even we have some regulations, I would say people hardly enforce the law. People do not show respect to the IP protection. Creative industry is heavily destroyed by copy.
Secondly, I would say the traditional Chinese education didn’t provide an atmosphere to cultivate the ability of creativity. Of course the situation, very much possibly, may has been changed, but as a member of the generation after 80s, what I can remember be taught in the school, is almost all to follow/guess the concept, mindset and methodology of our teachers. We are taught to think in the “right” way, same as the answer book, but not our own way, which is the creative way.
Respectively the Challenges are:
We should have a powerful government function to protect creative and punish copy. Therefore the government and IP institutions should study to make a clear definition of original and copy. It is quite a difficult work.
More-over, the spirit of creative should be cultivated and penetrated throughout the education system. The healthy social environment is even more important. Only when everyone realized this issue, obey the regulation would China have such ability to develop a real creative industry.
Each of the challenges would take time to conquer, but the good thing is we’ve realized the problem and on our way to solve the problems.
Jiehui Diao 2013960132
I’m now in Nanjing for a business trip and just back from Fuzi Miao (Tempo of Confusion), the most famous tourism street of Nanjing. But all of my colleagues are disappointed. None of the shops is attractive as each of the tourism shop is selling the same products. The souvenirs you can get from Nanjing’s souvenir shops, the brand shop you can see on the street, everything is the same no matter whether you are hanging in the major tourism streets of Hangzhou, Suzhou or of other cities.
I’m really worried about the profitability of these shops.
It is quite nature that we compare the Chinese shops with the shops in western countries, each of which is selling unique and interesting goods. We would be happy to visit these kinds of streets and buy some interesting things because they are “creative”, even they are more expensive. But it seems impossible in China, cuz everyone is simply “COPY” and willing to earn the simple and small money. If you create something, the very tomorrow, you’ll find everyone is coping that. This is a “dead-circle” and the future economy would be hopeless if this situation remains.
The barriers are:
First, we do not have laws to protect and encourage creative. And, even we have some regulations, I would say people hardly enforce the law. People do not show respect to the IP protection. Creative industry is heavily destroyed by copy.
Secondly, I would say the traditional Chinese education didn’t provide an atmosphere to cultivate the ability of creativity. Of course the situation, very much possibly, may has been changed, but as a member of the generation after 80s, what I can remember be taught in the school, is almost all to follow/guess the concept, mindset and methodology of our teachers. We are taught to think in the “right” way, same as the answer book, but not our own way, which is the creative way.
Respectively the Challenges are:
We should have a powerful government function to protect creative and punish copy. Therefore the government and IP institutions should study to make a clear definition of original and copy. It is quite a difficult work.
More-over, the spirit of creative should be cultivated and penetrated throughout the education system. The healthy social environment is even more important. Only when everyone realized this issue, obey the regulation would China have such ability to develop a real creative industry.
Each of the challenges would take time to conquer, but the good thing is we’ve realized the problem and on our way to solve the problems.
Jiehui Diao 2013960132
Jiehui Diao- Posts : 3
Join date : 2013-09-04
Re: First Point of Discussion
I totally agree with Sam regarding the government support. Let's take Nordic countries as a sample. Nordic countries are well known for their creativity, at the same time they hold the great reputation of innovation. Of course it is true that their education systems are different with ours. But, on the other hand, the Nordic governments put a lot of effort on encouraging innovation. The R&D spend per capita in Nordic countries is as high as 3% of GDP and half of the expense is paid by government.
In most of the cases, creative equals to risk. It is difficult to encourage people to take risk unless the government manages to share the burden with companies. The Nordic governments understand the importance of creative and willing to share the risk. Because they know the economy of each country depends on innovation and creativity.
In most of the cases, creative equals to risk. It is difficult to encourage people to take risk unless the government manages to share the burden with companies. The Nordic governments understand the importance of creative and willing to share the risk. Because they know the economy of each country depends on innovation and creativity.
2013960558 wrote:To talk about creativity, I believe Chinese people have the ability of creation or make new items, four great inventions would prove this. however, current China it seems not so many new things are created, people are fully engaged to chase short term interest, seek for physical pleasure, less and less people are focusing on creative activities.
To change this situation and develop creativity industries which would boost the future economics, i think the following three barriers or challenges would be overtaken.
Firstly, government would increase support commercially and politically. in China, an industry would gain good development when he obtains better supports from the government. but now the government still have a lot of space to improve.
Secondly, education system would be optimized according to the new demand, we are now developing people with professional skill, with rich knowledge, or with high academic ranks, but now we do not have Nobel Price holders from mainland China. To have creative talents we must have creative education.
Lastly, Enterprises, companies and single personals would change our values of pursuing commercial interests, start to think what differently we could make and what better we could make, in this way, we could change our way of working and life, and in this direction, we could start or be willing to think and make something really new.
To sum-up my ideas, we would gain the supports from government, change the education system, and act at once for each company and personal, we change then we could create.
by Sam WANG (WANG DUQING)
2013GA
2013960558
Jiehui Diao- Posts : 3
Join date : 2013-09-04
Re: First Point of Discussion
Woo, such a hot discussion! Thanks for Wu wei taking lead and my peers sharing your great ideas. As I also don't have too much time on exchanging ideas on the blog, while I hope to have more interaction on the class. I'd like to share some of my personal thoughts on this topic.
I like Wu wei's way of thinking. We don't need to have one brand new industry starts from ground talking about creativity. Every industry has the opportunity to be a creativity industry in China. If we split down of a business operation, what are key attributes of running business?
1. Positioning
Have you find your right customers? New oriental group, an domestic English training company, successfully listed IPO in US. This is such a China style company which you can hardly find similar type of business in other country. If you really understand your customers, find their needs, you are on the way of success.
2. Business model
Many people say Chinese companies are following western business model. I don’t think it’s a bad thing. We can easily find Ruoling.com copy of Linkedin, Kaixin.com copy of Facebook, or even those APP copy of calling taxi service which you can find a mature business in Singapore, etc. The key is, are you quick enough to response, be the first one to act and take the leading way as always? Can you do some changes to better fits China customers’ needs instead of simply copy? Wechat is a good example to beat Sina. Blog although you may feel some applications look so familiar for you. It’s a big integration for small existed applications, but it succeed.
3. Marketing & Sales
When you talk about new product launch, what channels will you use? Seminar, TV ads…. Xiaomi mobile phone, from product development stage, insists to use unique online promotion strategy with hungry sales and corporation with telecom groups, it reaches great sales volume and big success. So except those traditional marketing and sale channels, where else or approach we can utilize to reach our targeted customer? This is something we can use creativity to really make a difference.
There are still many attributes I can name…
In sum, creativity may help contribute to many industry’s continuous growth if we really have ‘THINK OF THE BOX” mindset. Of course, some critical factors we should pay attention as well. For example,
Talents. We need people who are willing to try failure and take risks, moreover, we need an open environment to encourage such trying. Sometimes a totally new industry maybe comes from a crazy idea. This partly attributes to China’s education system.
External environment. There are still many financial transactions are restricted in China due to government policy. To some extend, we can’t develop quick enough compared to mature market.
Welcome any comments.
Lucy Zheng
2013GA
2013960118
I like Wu wei's way of thinking. We don't need to have one brand new industry starts from ground talking about creativity. Every industry has the opportunity to be a creativity industry in China. If we split down of a business operation, what are key attributes of running business?
1. Positioning
Have you find your right customers? New oriental group, an domestic English training company, successfully listed IPO in US. This is such a China style company which you can hardly find similar type of business in other country. If you really understand your customers, find their needs, you are on the way of success.
2. Business model
Many people say Chinese companies are following western business model. I don’t think it’s a bad thing. We can easily find Ruoling.com copy of Linkedin, Kaixin.com copy of Facebook, or even those APP copy of calling taxi service which you can find a mature business in Singapore, etc. The key is, are you quick enough to response, be the first one to act and take the leading way as always? Can you do some changes to better fits China customers’ needs instead of simply copy? Wechat is a good example to beat Sina. Blog although you may feel some applications look so familiar for you. It’s a big integration for small existed applications, but it succeed.
3. Marketing & Sales
When you talk about new product launch, what channels will you use? Seminar, TV ads…. Xiaomi mobile phone, from product development stage, insists to use unique online promotion strategy with hungry sales and corporation with telecom groups, it reaches great sales volume and big success. So except those traditional marketing and sale channels, where else or approach we can utilize to reach our targeted customer? This is something we can use creativity to really make a difference.
There are still many attributes I can name…
In sum, creativity may help contribute to many industry’s continuous growth if we really have ‘THINK OF THE BOX” mindset. Of course, some critical factors we should pay attention as well. For example,
Talents. We need people who are willing to try failure and take risks, moreover, we need an open environment to encourage such trying. Sometimes a totally new industry maybe comes from a crazy idea. This partly attributes to China’s education system.
External environment. There are still many financial transactions are restricted in China due to government policy. To some extend, we can’t develop quick enough compared to mature market.
Welcome any comments.
Lucy Zheng
2013GA
2013960118
lucyzheng- Posts : 9
Join date : 2013-09-04
Location : SH
Re: First Point of Discussion
Spent a long time to finish all replies. It's very interesting to see so many brain storming happening here. Actually, the opinions listed here may reflect most people's feelings and thoughts in China. Yes, China might be facing so many issues, but we should still be optimistic to China's future, especially to its economic development.
I like Vera's creative suggestion, must China have creativity? If not, what else can we have? As most of us may know, Vietnam and Bangladesh have replaced China to become the cheapest manpower country in the world, which means China is not the most manufacture output anymore. And with the long time of RMB's up valuation, the drops of foreign trade and local purchasing power are quite obviously. If things continue this way, how can China attract more foreign capital to develop economy? Real estate? won't be a permanent solution. In a word, China must try to be Creative.
Some colleague think Chinese over chases on money because they lack of sense of security. If government provide an open environment where can let public notice that creativity can earn money, or might earn as much as other's whole life savings. I think, even without teacher's tutorial, everyone would love to be a man with creative thinking. Of course, the first barrier is the environment.
Secondly, most people say Chinese like to copy. I say, if so, why not to setup somewhere like silicon valley where can cultivate more creative person like Steven Jobs and where large capital can be invested in. Actually, a large amount of capital from China can hardly find some where that is sustainable to invest in other than real estate. But just like I said previously, real estate is not a long term choice. To accumulate China's economic development, creative industry is a must.
All above is just personal opinions, welcome to discuss, criticize or comment.
Everyone, Good Night~
Sa 2013968548
I like Vera's creative suggestion, must China have creativity? If not, what else can we have? As most of us may know, Vietnam and Bangladesh have replaced China to become the cheapest manpower country in the world, which means China is not the most manufacture output anymore. And with the long time of RMB's up valuation, the drops of foreign trade and local purchasing power are quite obviously. If things continue this way, how can China attract more foreign capital to develop economy? Real estate? won't be a permanent solution. In a word, China must try to be Creative.
Some colleague think Chinese over chases on money because they lack of sense of security. If government provide an open environment where can let public notice that creativity can earn money, or might earn as much as other's whole life savings. I think, even without teacher's tutorial, everyone would love to be a man with creative thinking. Of course, the first barrier is the environment.
Secondly, most people say Chinese like to copy. I say, if so, why not to setup somewhere like silicon valley where can cultivate more creative person like Steven Jobs and where large capital can be invested in. Actually, a large amount of capital from China can hardly find some where that is sustainable to invest in other than real estate. But just like I said previously, real estate is not a long term choice. To accumulate China's economic development, creative industry is a must.
All above is just personal opinions, welcome to discuss, criticize or comment.
Everyone, Good Night~
Sa 2013968548
Sa- Posts : 1
Join date : 2013-09-04
Re: First Point of Discussion
Good morning, everybody! Here we are at the "creative" course forum. Let us be more creative here ~
Looking forward to the performance, dang dang dang~~
Looking forward to the performance, dang dang dang~~
Yvonne Biyun Yang- Posts : 10
Join date : 2013-09-04
Re: First Point of Discussion
Creativity needs an open environment so that both big companies and small businesses can generate new products or ideas together. Currently in China we have many limitations from local law and policy. For example we have problem to access overseas websites because of the firewall, the biggest search engine Google always stops working when we're looking for some information. People can't get information from websites in other countries smoothly, which directly impacts the efficiency of creativity.
And we have many topics talking about new technologies, there’re example of iPhone and discussion of industries. But I'd like to see progress in culture related industries in China, such as movie, music, entrainments, etc. Every year we imported movies, TV episodes, popular music, etc from US, Korea, Japan and other countries, but we can hardly produce high quality products and export. As we discussed because of the education system failed to encourage young people to have their own mind which is important to innovation. We should provide more options for young people when they choose career and accept their choice instead of the only way to college.
China has the largest population in the world and every year millions of young people graduate from college, but only very few of them start their own business. Most people choose jobs with good pay because they have to make a living first, especially when the real estate is so expensive. So the first challenge to them is living, the government should provide facilitate to encourage creativity.
Zhao, Qing Shan 2013960297
And we have many topics talking about new technologies, there’re example of iPhone and discussion of industries. But I'd like to see progress in culture related industries in China, such as movie, music, entrainments, etc. Every year we imported movies, TV episodes, popular music, etc from US, Korea, Japan and other countries, but we can hardly produce high quality products and export. As we discussed because of the education system failed to encourage young people to have their own mind which is important to innovation. We should provide more options for young people when they choose career and accept their choice instead of the only way to college.
China has the largest population in the world and every year millions of young people graduate from college, but only very few of them start their own business. Most people choose jobs with good pay because they have to make a living first, especially when the real estate is so expensive. So the first challenge to them is living, the government should provide facilitate to encourage creativity.
Zhao, Qing Shan 2013960297
Qingshan- Posts : 1
Join date : 2013-09-04
Re: First Point of Discussion
What's the core element for creativity and innovation? It's people, it's talents. Where our talents come from?
Our china's education.
So in my opinion, For long term,education will be the most important thing for our country's future. As we all know that our education system is not as good as some western countries.There has a long way for us to reform our education system. Beside education method, content and talent selection method problem in our education system, we still have resource allocation issue in our education system.As we all know, the resource is limited for china, it is easier for some cities' students to enter into a good university than others.This unfaire selection system also block some talents to have good education.
For short term, we can create a creative economical environment for all kinds of industies.Our govenment can use some policies to lead and encourage enterprise and individuals to chase for innovation.
Our china's education.
So in my opinion, For long term,education will be the most important thing for our country's future. As we all know that our education system is not as good as some western countries.There has a long way for us to reform our education system. Beside education method, content and talent selection method problem in our education system, we still have resource allocation issue in our education system.As we all know, the resource is limited for china, it is easier for some cities' students to enter into a good university than others.This unfaire selection system also block some talents to have good education.
For short term, we can create a creative economical environment for all kinds of industies.Our govenment can use some policies to lead and encourage enterprise and individuals to chase for innovation.
Karen Han2013960144- Posts : 1
Join date : 2013-09-05
Education – but not for those working in creative industry
The Education or could rather be called the “change of mind” should not happen for those working or related with creative industry only. We need to transmit the infrastructure to provide surroundings for creative to grow. The recognition and respect to creative industry could be very important nutrient.
Once everyone is willing to pay more money for the original design instead of the cheaper copy, creative industries will thrive definitely.
2013968847 Vera Zhu
Once everyone is willing to pay more money for the original design instead of the cheaper copy, creative industries will thrive definitely.
2013968847 Vera Zhu
Vera Zhu- Posts : 3
Join date : 2013-09-04
Re: First Point of Discussion
GA is more active than GB..I've learned a lot from the replies here...Great discussion!
2 comments here...
1. About the topic, how to understand the expression of creative industries, I'd like to interpret it as "how to make industries to be more creative" rather than "industries of creativity". In fact globally all the players in all the industries need to be creative if they want to win the competition.
2. I agree that the citizens in a developing country like China are majorly pursuing safety. But I dare not 100% agree that the people under this situation is lack of the passion or not need to embrace creation spirit. Very simple instance if you want to be outstanding of your performance in your organization, you need to creatively think about how to do your job differently. Even when a young man chase a girl, he also need to be creative to think out some tricks to make the girl be touched...Even a little bit more complicated, a local small company is really able to make money by being a copycat at the right beginning, but sooner or later these players will be eliminated via brutal competition if they don't change their strategy. There are lot of examples in many industries already.
My point is, to be creative is a behavior or even a habit, no related to your living condition.
2 comments here...
1. About the topic, how to understand the expression of creative industries, I'd like to interpret it as "how to make industries to be more creative" rather than "industries of creativity". In fact globally all the players in all the industries need to be creative if they want to win the competition.
2. I agree that the citizens in a developing country like China are majorly pursuing safety. But I dare not 100% agree that the people under this situation is lack of the passion or not need to embrace creation spirit. Very simple instance if you want to be outstanding of your performance in your organization, you need to creatively think about how to do your job differently. Even when a young man chase a girl, he also need to be creative to think out some tricks to make the girl be touched...Even a little bit more complicated, a local small company is really able to make money by being a copycat at the right beginning, but sooner or later these players will be eliminated via brutal competition if they don't change their strategy. There are lot of examples in many industries already.
My point is, to be creative is a behavior or even a habit, no related to your living condition.
Cynthialjz wrote:It is quite interesting reading everybody's idea.
I would like to say, I partly agree with Vara Zhu. She said, 'In a developing world like China, majority of us are concerning to live a better life and we are not feeling secure for the social benefit.' remind me of the Maslow's Hierarchy of Needs. Then we can discuss the topic according to.
Nowadays in China, the safety needs and social needs are still our main problem. Being creative, especially the creative industry, belongs to one's growth needs (self-actualization). People can hardly satisfy their higher needs while lower one is still unsatisfied.
Besides, I do not think our education system KILLS our creativty talent. But it indeed should pay more attention to developping creative thinking.
GA Lin Jinzhe 2013968562
2013960417_Leo Li- Posts : 6
Join date : 2013-09-05
Age : 46
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